Who We Are

paradigm+praxis was founded by Elias Yarrito, a longtime North Houston resident and Sam Houston State University alumnus, driven by a lifelong passion for creativiv. At paradigm+praxis, we’re dedicated to helping businesses connect with more people through bold, engaging content that is tailormade. We take pride in working with local businesses—the pillars of our community—by crafting strategies that amplify their reach and tell their stories in a way that is truly unique.